Sidney Kimmel has never forgotten his South Philadelphia roots. Even after becoming a leader in the women’s clothing industry with his Jones New York label and now as a Hollywood movie producer, he still thinks of Philadelphia as home.
Over the years, Kimmel’s love for Philadelphia has resulted in numerous gifts to some of the city’s greatest institutions that would not be as successful today if it weren’t for his support: the Kimmel Center for the Performing Arts, the Kimmel Cancer Center at Jefferson, Jewish Federation of Greater Philadelphia, the National Constitution Center, and the National Museum of American Jewish History.
On June 17, 2014, Kimmel’s desire to give back to his hometown was demonstrated in a monumental way. The Sidney Kimmel Foundation gave a record $110 million gift to the Thomas Jefferson University medical college. In honor of this gift, Jefferson’s medical college was renamed in his honor.
Sage was hired by Kimmel’s team to ensure that this gift’s intent was communicated with the right messages and to audiences who care the most about it. We worked with the university to create a communications strategy focused on both traditional and digital media placements. We coordinated an exclusive interview with Jim Gardner on Action News and worked with Jefferson’s communications team to secure coverage in the Philadelphia Inquirer, philly.com, The Philadelphia Business Journal and CBS Philadelphia, among others.
Sage is also working on updating the Sidney Kimmel Foundation website, in order to highlight the many transformative gifts the Foundation has given over several decades to cancer research, organizations connected to Kimmel’s Jewish heritage, and various Philadelphia institutions.