The Lower Merion School District was thrust into the global spotlight when it was revealed that the district had activated the webcams on one or more district-distributed laptops, raising issues of privacy. Immediately jumping in to manage crisis communications for the district, our short-term goal was to stop the speculation in the media and get out the facts. Our long-term goal was to maintain the district’s reputation for excellence and for protecting its students. Sage managed communications with the community as litigation and helped the independent investigation proceeded, and we helped the district become more proactive, getting in front of the crisis rather than playing catch up.
Lower Merion School District