Big Brother Big Sisters Southeastern Pennsylvania (BBBS SEPA) believed there were untapped communications opportunities in the region. While the brand was strong nationally, it was less so locally. Fundraising had become stagnant and, worse, not enough minority men were volunteering as Big Brothers. The organization, with Sage’s help, needed to develop a common set of messages on children’s challenges, especially in underserved communities, and to use those messages to focus local policy discussions on the value of mentoring. We concentrated our efforts on a media push to tell a series of positive stories about children and mentors. These efforts resulted in more funding, better positioning, an increase in volunteers, and more children served.
In 2013, BBBS SEPA welcomed Marcus Allen as its new CEO. Sage placed this story in the Philadelphia Daily News announcing his appointment.