The Barra Foundation has supported innovation in the Greater Philadelphia region since 1963. It consistently tries to embody the innovative spirit in its grantmaking strategy by changing with the times and always looking for a better way of doing things.
In 2014, the Board and the Foundation’s new leadership revised its approach to accomplish three goals: to inspire risk-taking, to reward exemplary organizations poised for positive change , and to foster an environment that encourages innovative ideas and approaches. Barra’s new funding structure is streamlined into the Catalyst Fund and the Barra Awards. Barra provides risk capital for bold ideas (Catalyst Fund) and core support (Barra Awards) to acknowledge and advance innovation in the Greater Philadelphia region.
Sage was selected by Barra to help roll out its new guidelines, plan a comprehensive strategy for communicating the changes, and advise them on building a new website to reflect its updated identity and approach. Our plan included outreach to targeted stakeholders, the introduction of social media, and the development of a motion graphic to convey the Foundation’s mission and funding goals. We were proud to work with Maskar Design and ReMade throughout the process.
We are currently completing a long-term communications strategy as The Barra Foundation continues to fulfill its mission and take risks in its grantmaking approach.