Philly Counts: Census 2010

The U.S. Census is used to determine how more than $400 billion in federal money is distributed to communities around the country ¬†for schools, roads, affordable housing, job training programs, children’s healthcare, and much more. To encourage local participation, the City of Philadelphia set up a local campaign called Philly Counts. In 2010, Sage was brought in by the City to dispel myths about the purpose of the Census, reinforce the facts, and develop a pipeline of local media relations activity. We launched a kickoff media blitz on radio and digital media. We partnered with African-American church leaders/pastors to reinforce Philly Counts messaging on Census Sermon Weekend. The result was an all-out community effort that brought more minorities into the Census process than ever before.

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