The U.S. Census is used to determine how more than $400 billion in federal money is distributed to communities around the country for schools, roads, affordable housing, job training programs, children’s healthcare, and much more. To encourage local participation, the City of Philadelphia set up a local campaign called Philly Counts. In 2010, Sage was brought in by the City to dispel myths about the purpose of the Census, reinforce the facts, and develop a pipeline of local media relations activity. We launched a kickoff media blitz on radio and digital media. We partnered with African-American church leaders/pastors to reinforce Philly Counts messaging on Census Sermon Weekend. The result was an all-out community effort that brought more minorities into the Census process than ever before.
Philly Counts: Census 2010