Philadelphia’s future relies on a solid vision and a real plan to guide future development. But the city had been operating under the same plan since 1960. The Philadelphia City Planning Commission worked to develop a new Citywide Vision, a new zoning code and a new Citizens Planning Institute. Sage worked with the commission staff to build a communications strategy to help roll out all of these initiatives. The web site for these initiatives, developed by Maskar Design, showcases the work the Sage team helped to build. The strategy needed to connect all three elements and brand the city as forward-thinking and ready to move into a new generation of residents and business. It’s working!